For our second MA of this Graphic Design course we were given the assignment to create a logo for a company called Food & Malt. This is a Dude Food service with a wide selection of beers. I did a lot of research on both competitors, history and other things to take under consideration. After doing a lot of sketches, and some trying and failing … Continue reading Reflection of MA02 – Logo design

I chose to create a book cover for the book Rosemary`s Baby by Ira Levin. I used complementary colours for my design and used Adobe Colours to pick my colours. Witch Adobe Capture I was able to easy capture shapes for my design. Continue reading Colour theory – Book cover

  Fluorescent duotone   Monochrome   Split tone   My own effect   The original photo Continue reading Photoshop effects

RGB: The RGB colour model consist of three primary colours; red, green and blue. This colour model is used for screens, like computers and television. The RBG colour works with light on the screen, and it gets lighter with more mixed colours. 0% mixed colours will be black, and 100% colours will be white. Each colour has 256 levels and can be mixed to 16 … Continue reading Colour theory – RGB vs. CMYK

I have created a gig poster for an imaginary band called “The Keystrokes”. I have also created a pamphlet for the bands world tour. I used InDesign to create both of them. When I think of keystrokes I think of computer and the keyboard on a computer. When a band is called something like that I feel that their music is electronic/techno, or something similar … Continue reading The Keystrokes

For our second learning activity this week we were asked to explain the anatomy of type in a visual way. I started reading more about the subject, and I did some sketches to understand it my self. In the end I made an illustration in InDesign. – Iselin Continue reading Anatomy of Type

We were asked to create a new word with our own meaning. It should be a word that has no place in the dictionary. The word that I came up with was “Miunia”. The meaning of the word is sophisticated. The next part on the learning activity was to chose two words from a list, and then create a design of them and my own … Continue reading Expressing meaning

2. Let’s work backwards! Look at the logo on the Apple iPhone and, by doing your own research, investigate the history of the product and the company that manufactures it. Give an outline, in your own words, of what you consider the following to be: Describe the iPhone’s brand identity – exactly as you see it What do you think its positioning is currently? What … Continue reading Understanding positioning – iPhone

  Instagram: Instagram means Instant camera and telegram, and the camera in the logo is an instant camera (Polaroid). They have changed their design to a simpler version, but the camera has always been the signature. Instagram has done really good for them self, and people recognize their logo. Their signature is the camera symbol. They have used bright multi colours in an ombre way. … Continue reading Understanding Positioning